Less than 2%!
Over the Nationwide Open House Weekend (April 28th & 29th), there were 59 Open Houses scheduled in Toms River, NJ.
Using my brokerage as a “control group”, we averaged 3.7 guests per Open House that weekend, that would mean there were over 218 visitors to all of the Open Houses in Toms River.
Statistically, we know that less than 2% of homes sell as a direct result of Open Houses, so that leaves us with 214 potential home-buyers who left our Open Houses empty handed!
Back to my original question, “How do you follow up with 214 Open House guests in Toms River”?
The answer is…the same as you would with ONE!
Inman Next was kind enough to allow me to contribute my “Six Weeks to Six Figures Open House Follow Up System” in this post but don’t worry, I will share it here with you too!
But first, let’s look at some of the “Key Points” I discussed in the Inman Next article:
“If you are going to do something more than once, have a system for it!”
Those words were etched into my psyche, by Rick DeLuca, over 14 years ago. Yet today, it still amazes me how many real estate agents don’t have any systems in place!
With the technology literally at our fingertips today, all we need to implement a successful “Follow Up System” is a little thought and a lot of CARE. If you really “care” about these Open House guests (their desires, needs and abilities), then this “system” will work if you work it.
Understand 73% of Your Competition in Toms River Quits After 2 Attempts!
Here are some statistics from my article in Inman Next:
- 48 percent of salespeople never follow up with a prospect
- 25 percent of salespeople make only a second contact and then stop
- 12 percent of salespeople make three contacts and stop
- Only 10 percent of salespeople make more than three contacts
and…
- 2 percent of sales are made on the first contact
- 3 percent of sales are made on the second contact
- 5 percent of sales are made on the third contact
- 10 percent of sales are made on the fourth contact
- 80 percent of sales are made on the fifth to 12th contact
The Six Days to Six Figures Open House Follow Up System
At the beginning of this post, I told you I would GIVE you my system and I will. There are two ways you can get it for FREE; click on this link and scroll all the way to the “system” or SUBSCRIBE to our e-mail list and I will e-mail you the PDF!
If you plan on making six figures selling real estate in Toms River, NJ, you need a system.
